Elevate Your Style, Amplify Your Confidence,
Achieve Success
Aoife Dunican is the founder of The Stylebob, a personal and corporate image consultancy that helps individuals and organizations enhance their image for greater confidence, presence, and impact. Based in Ireland, Aoife works globally, offering image consultations and wardrobe management services.
Aoife is also a sought-after speaker, delivering transformative talks on image, branding, and sustainability to companies and professional networks worldwide. With over 15 years of experience in marketing and professional services, she understands the power of non-verbal communication and the role image plays in conveying messages.
An internationally accredited stylist, Aoife helps clients build wardrobes that empower them to show up with confidence. She advocates for a sustainable approach to fashion, guiding clients to curate versatile wardrobes while minimising waste.
Aoife writes a weekly style column for the Business Post and regularly contributes to newspapers, magazines, podcasts and radio on her style ethos.
Your clothes and image should tell an instant story about who you are and where you are going.
IF WE LOOK GOOD, WE FEEL GOOD. IF WE FEEL GOOD, WE ARE UNSTOPPABLE
Contact the office at style@thestylebob.com to discuss how we could work together.
ABOUT ME
Founder
I’ve always felt like I was destined to do what I do now—helping people use their image to achieve both personal and professional success. Growing up, I was surrounded by craftsmanship. With a mother, aunt, and three sisters, all of whom designed and created stunning pieces that could easily grace an international catwalk, I learned early on to appreciate the power of style. This environment honed my eye for detail and inspired my own personal approach to fashion: a sustainable one. I live by the mantra: "Buy once, buy well, and always consider cost per wear."
I knew I knew my stuff, so it was no surprise when I came up with the idea that merged my knowledge with my lifelong signature bob. After training at the London College of Style, I launched my styling business in August 2020, following nearly 15 years of experience in marketing, including a significant role in the people department of a global professional services firm. This gave me valuable insight into how men and women communicate their stories through their image. I’ve always been intrigued by what makes people confident and the role our image plays in that.
The speaking side of my business happened by accident. I didn’t realize that the confidence I gained from singing publicly as a child would later help me captivate audiences on stage and speak virtually in 12 different countries over the past five years.
Based in Dublin, I work with both men and women from all over the world, particularly in the corporate sector, because I understand it. I also work with people who have a wardrobe full of clothes but nothing to wear. Everyone’s goal is the same, to look and feel confident.
I walk my talk every day and love the armour and confidence my wardrobe provides. I adore colour and the psychology behind it. I have wonderful clients and a social media community that has embraced my daily styling tips, and I love hearing how my advice has changed their lives.
Everyone has their own unique style. Mine is unpredictable chic. I’d love to hear from you to see how I can help elevate your unique style. You're worth it.
